The SAP for Media portfolio of software solutions helps media companies increase flexibility, drive innovation, and support business-critical processes – enhancing profitability in a dynamic, competitive industry.

SAP for Media supports a comprehensive set of business processes in specific segments of the media industry, including the following that address the needs of:

• Broadcasting companies – Only SAP for Media provides the flexibility and adaptability required for mastering the challenges and making full use of the opportunities brought on by the digital revolution. Standardizing and consolidating like processes let broadcasters focus creative and innovative potential on these new challenges and opportunities.
• Entertainment companies – SAP for Media provides efficient, end-to-end support for all intellectual property (IP)-related processes, such as content planning, content development, rights tracking, availability reporting, and contract management. SAP solutions help to ensure accurate royalty statements and reduce operating costs with comprehensive workflows for contracts, reports, and decision support.
• Premium content publishers – SAP for Media offers integrated end-to-end solutions for all core business processes of premium content publishers, delivering a measurable return on investment and reducing total cost of IT ownership. Publishers can secure revenue with solutions that enable growth and provide flexibility throughout the enterprise, and reduce internal costs through operational transparency.
• Newspapers and magazine publishers – SAP for Media provides end-to-end support for advertising sales, helps publishers manage single-copy sales, and supports nonmedia product selling using a variety of interaction channels. SAP solutions can streamline distribution, easily handling delivery of in-house and third-party products, accelerate delivery to subscribers, and optimize distribution to resellers and the point of sale.

Business Processes in Detail

SAP solutions and applications support business processes related to the media industry. Learn more about these business processes.